Product Designer and Design Lead based in Lisbon, Portugal, with strong experience taking digital products from concept to production.

CV ↓

A quick overview

10 years of experience & 2 early startups.

Peak Ventures

June 2024 – CurrentProduct designer

Lingu

2019 – CurrentProduct designer, Team lead

Folkeuniversitetet

2024 – CurrentProduct designer

Screver

2020 – 2024, 2026Product designer

Capptoo

2020 – 2024Team lead

Crisp Studio

2017 – 2024Team lead

WHAT I USED TO DO

I started my career as a trainee graphic designer, building a foundation in visual communication and branding. I was drawn to interfaces for the challenges they presented: making complex information clear and helping people get things done. That curiosity took me from UI design into product design, and eventually into design leadership. In recent years, I’ve led design teams across several companies, connecting product direction, hands-on design, and delivery.

Sunlight over the coastal cliffs Ira with her dog on the beach Ocean waves along the coast

WHAT I DO NOW

Today, I design complex B2B and enterprise products, from early product planning and user journeys to interfaces, interactions, and design systems. I work closely with product managers and engineers to turn requirements into clear experiences and carry decisions through to implementation. AI-assisted development is now part of my everyday practice: I prototype and build directly in code, while exploring how task-specific LLMs can support UX, branding, and visual design.

COMPANIES I’VE COLLABORATED WITH

Glacier Express, Matterhorn Gotthard Bahn, Alturos, Europa-Park, RhB, Cirrus, Fresh, Reono, Recreativ, Smarty.Sale, Simplerity, Innovecs, SphereMall, Olinga, Greetsy, Screver, TheyTalk, Last.Mile, Almo Nature, MSD, Oncology Compass, Gunpoint, Sanofi, Novartis and DxTerity

In addition to product design, I’ve worked across a broad range of design deliverables and led distributed, multidisciplinary teams, coordinating delivery and maintaining quality across projects.

Digital & Communication

→ Pitch decks & Investor presentations

→ Omni-channel campaign asset design

→ Interactive websites and Landing pages

Visual Design

→ Branding and corporate identities

→ Art direction and campaign concepts

→ Marketing materials and graphic assets