Hello, I’m Ira I design thoughtful digital products.

Building
@Lingu, Folkeuniversitet

Portugal based
Working globally

10y of experience in building digital products from early stages to mature. Strong passion for Design, Technology & Digital Products.

WORK 24–26

Teaming with founders to propel their next product breakthrough
– design that’s both functional and great looking

Lingu learning platform on mobile and desktop At Lingu, I grew from UI Designer to Team Lead, helping build learning platforms, mobile apps, and teacher tools from the ground up. I owned user flows and interface design, turning broad briefs into accessible experiences for people with limited digital skills. Working closely with the CEO, CPO, and developers, I shaped solutions from early concepts through launch and continued improving them through real user feedback. Lingu Edtech Product UX LMS & teacher tools Learning apps Gamification Web design Brand & marketing Graphic design Team leadership
Language learning mobile app Folkeuniversitetet brand icon
Screver feedback experience on a phone Swiss AI-native Voice of Customer platform. I led the full UX/UI design process end to end, shaping the product from early concepts into a complex enterprise platform across survey creation, analytics, AI-powered insights, automation, and administration. Screver Voice of customer Platform design UX strategy Product planning Feature development Web design
Get in touch to check more . Let’s talk.
Glass building block design exploration Rewards app interface

and much more…

I’VE GOT YOUR BACK WITH…

Product Design

Websites / Apps

Design systems

UX strategy

Product planning

Design leadership

AI-assisted development

Rapid prototyping

Branding & visual design

WHAT BUGS ME RIGHT NOW

Product & User Experience Design

My focus is complex B2B and enterprise products, from understanding requirements and mapping user journeys to interfaces, interactions, and design systems.

Together with product managers and engineers, I work through design decisions and interface states, and support implementation.

  • User experience mapping and design
  • UI for web and mobile applications
  • Interaction design
  • Strategic design

AI × Code-First Design

I use AI-assisted development to build and ship production-ready code. Working directly in code is now part of my everyday design process.

My current focus is applying niche, task-specific LLMs to design challenges across UX/UI, branding, and visual design.

  • Design-to-code delivery
  • AI design tooling
  • AI-first design systems
  • Prototyping with GenAI models and LLMs